How do you get people to watch a full 70-second ad without skipping? You make the brand's main rule the biggest twist in the story. We turned Darry Ring's "one ring for one person" policy into a funny plot twist, teaching millions about the product while keeping them completely entertained.
“Such a clever and funny way to highlight Darry Ring's exclusive registry policy. It didn't feel like a standard ad at all, the audience loved it, and the engagement numbers were awesome.”
One comment simply asking "What's Darry Ring?" pulled 1,742 likes, which is brand awareness happening in public. Roughly nine out of ten of the rest are just laughing emojis.
