A name like Liquid Death belongs in a comedy people don’t see coming. We brought the brand into Dimpey’s world, giving viewers something to laugh at and a product to talk about. The campaign reached 947,000 views and 5,200 shares, with viewers quoting the brand name, recommending flavors, and calling out the ad itself as part of the entertainment.
“Ridiculous in the best way. Liquid Death felt right at home in the comedy, and people picked up on it immediately"
People loved it, and many didn’t even realize it was an ad. Others shared their love for Liquid Death and recommended their favorite flavors. About 90% of the remaining comments were laughing emojis. We left those out because there were simply too many to fit here.
