Block Blast was already part of people’s daily routines. We made it part of the comedy. Across 10 videos shared on Instagram and TikTok, we turned that familiar love for the game into stories viewers connected with. The response was everything you could hope for from an ad: people praised the creative, joined the conversation, and said watching made them want to play.
“My favorite part was reading the comments. People were comparing scores, talking about playing with their kids, and laughing at the stories. Across ten videos, the team gave our players so much to relate to"
People shared their high scores, their love for Block Blast, and stories about entire families trying to beat each other. Between the laughing emojis, viewers called the ads “genius” and said the videos made them want to go play. They were enjoying the comedy and bringing their own love for the game into the conversation.
